Hard Rock International and global brand ambassador Leo Messi are taking their partnership to the next level by curating the first-ever Messi menu for kids: the “Hard Rock Messi Kids Menu.” The menu launches today at all Hard Rock Cafes and select Hard Rock Hotels worldwide.
Expanding Hard Rock International’s partnership with the world-famous player, the “Hard Rock Messi Kids Menu” features the Messi X Burger, Messi Golden Chicken Sandwich, and other kid-friendly options, along with a personal touch from the international sports icon in the form of a complimentary mini-gold toy ball, collectible poster, scoreboard and stickers in every meal.
“As a father of three, I have always had a special connection with children,” said Leo Messi. “Working with Hard Rock, we will introduce a new kids’ menu, offering families a variety of delicious meals and fun dining experiences.”
Fans can also bring the magic of Messi home with the new Hard Rock X Messi 3.0 collection, available for both kids and adults, which includes a kids’ edition of the iconic Messi Chef Jacket and a special mini soccer ball, available at select Rock Shops. A portion of the proceeds from the mini soccer balls sold at Rock Shops will be donated to children’s charities around the world through the Hard Rock Heals Foundation.
“We are thrilled to partner with Leo Messi to launch this special menu for Hard Rock,” said Jim Allen, President of Hard Rock International. “We know how much kids and their parents look up to Leo, and we are proud to provide nutritious food for the whole family when visiting our locations around the world.”
To add to the fun, fans can scan a QR code to enter a 360-degree digital experience with Leo Messi himself. They can watch an AI-generated Messi with a Messi Chicken Sandwich or greet fans at the Hard Rock Cafe. The 360 digital experience is also opening up access to new retail options for kids and adults like trivia games, downloadable wallpapers, and more.
