Lionel Messi has gotten the superhero treatment! Hard Rock International and the soccer star, who is a brand ambassador for the company, teamed up to create a superhero toy of the Inter Miami CF captain, aptly named Captain Messi.
© Courtesy of Hard Rock International
“My kids and I love watching superhero movies together, so it was really special to work with Hard Rock to create Captain Messi,” Messi said in a statement. “I hope it helps inspire young fans and families to work hard and believe in themselves to do great things.”
© Courtesy of Hard Rock International
Captain Messi, who has a “powerful kick,” will be featured in Hard Rock Cafes at select Hard Rock Hotels, as well as online.The limited-edition toy is available with any Hard Rock Kid’s Menu order at cafes and through in-room dining at participating hotels. Rock Shops worldwide and online will also carry the figure as part of a new Captain Messi retail collection that includes lunchboxes, water bottles, backpacks and apparel.
© Courtesy of Hard Rock International
“We’re thrilled to continue our incredible partnership with Lionel Messi and create a new way to represent all of the joy he brings to people around the world,” Jim Allen, CEO of Seminole Gaming and Chairman of Hard Rock International, said in a statement.
According to Hard Rock, the Captain Messi figure is the first time the soccer legend has been involved in the development of a toy in his image.
The collectible was launched on Tuesday, October 22, at the Seminole Hard Rock Hotel & Casino Hollywood, with Messi in attendance. Before departing from the Captain Messi Kids Campaign launch, the father of three addressed questions from children and signed their shirts. During the launch, Hard Rock donated $500,000 to Chef José Andrés’ World Central Kitchen and $500,000 to the American Red Cross for relief work following Hurricanes Helene and Milton.
