Archaeologists are shocked to find a rumored ancient dragon skull on a beach, as reported in Unearthed Wonder.

In a UK marketing stunt of epic proportions, a bus-sized dragon skull washed up on Dorset’s “Jurassic Coast” — known for its dinosaur fossils — to honor the arrival of “Game of Thrones” season 3 on streaming service Blinkbox.

Unearthed Wonder: Archaeologists in Disbelief as Fabled Ancient Dragon Skull Discovered on Beach - Amazing Nature

The 40 foot long, 9 foot tall skull took two months to complete and is the coolest GOT campaign since February when HBO took out a two-page ad in the New York Times in which the shadow of a dragon eclipsed the paper’s copy.

Unearthed Wonder: Archaeologists in Disbelief as Fabled Ancient Dragon Skull Discovered on Beach - Amazing Nature

This was in conjunction with a GOT exhibition in New York in which people actually got to sit on the show’s iconic iron throne.

Unearthed Wonder: Archaeologists in Disbelief as Fabled Ancient Dragon Skull Discovered on Beach - Amazing Nature

Taylor Herring PR is responsible for the Blinkbox campaign, which aimed to make it appear as if the skull had washed ashore. Last month it created a 12 foot statue of Mr. Darcy from “Pride and Prejudice” emerging from the Serpentine in London to celebrate the launch of a UKTV’s new “Drama” channel.

Beachgoers were surprised to find a bus-sized giant skull wash up on Dorset’s “Jurassic Coast.”

Unearthed Wonder: Archaeologists in Disbelief as Fabled Ancient Dragon Skull Discovered on Beach - Amazing Nature

It was 40 feet long, 8 feet wide, and 9 feet tall.

Unearthed Wonder: Archaeologists in Disbelief as Fabled Ancient Dragon Skull Discovered on Beach - Amazing Nature

Αn ichthyosaur, a dolphin like creature which lived 220-65 million years ago, was found in the area in 2004. This is the first dragon.

Unearthed Wonder: Archaeologists in Disbelief as Fabled Ancient Dragon Skull Discovered on Beach - Amazing Nature

Ichthyosaur, a dolphin like creature which lived 220-65 million years ago.

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