In a video on its homepage, Lay’s officially announced that they will be sponsoring the 2026 World Cup and the 2027 Women’s World Cup.
And to launch product and brand promotion campaigns, the famous snack brand of Pepsico chose Lionel Messi to appear with the World Cup gold cup to announce that they will be the official partner of the World Cup taking place in 2026 in the US, Canada and Mexico.Including the 2026 World Cup, Lay’s has had 3 consecutive World Cups with the opportunity to be the official sponsor of the world’s biggest football festival.
